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Marijuana news: Pot retailers in Colorado hope to cash in on 'Green Friday'

Nov 25, 2014

 

Oregon Live -  Colorado's retail pot industry is hoping to get its share of the Black Friday shopping craze by offering slashed prices and special deals, reports AP and Bloomberg News.

One Denver shop expects to open Friday to long lines of shoppers eager to get their hands on an ounce of weed for $50 (Bloomberg says an ounce typically sells for five times as much), $1 joints and deals on vape pen accessories.
 
The Grass Station hopes the post-Thanksgiving Day shopping buzz extends to the marijuana industry, Bloomberg reports.
 
“We have really high expectations,” said Grass Station owner Ryan Fox. “Now we’ve got the legal means for people to give marijuana as a gift, and that’s never really been something that was feasible in the past.”
 
Sam Kamin, a University of Denver law professor who tracks the industry, told Bloomberg he's not sure Black Friday will outpace the weekend in August when Phish came to town.
 
Still, there are plenty of signs of the market’s budding sophistication -- and that includes holding more promotions. Everyday Specials “Christmas sales, day-after-Thanksgiving sales, your-family-is-in-town-and-you-need-something-to-get-you-through sales?” Kamin said.
 
“None of that would surprise me now that the industry has come out into the open. I would expect to see the industry behaving like any others to the extent that it can.”
 
AP's Kristen Wyatt reports that retailers are offering special holiday strains, gift wrapping and marijuana-themed presents for out-of-state relatives (since marijuana itself can't be shipped out of state).
 
The Huffington Post's Matt Ferner and Ryan J. Reilly report on the marijuana industry's efforts to go mainstream. They report on the marketing strategy at Dixie, a marijuana-infused beverage maker.
 
Since starting in 2010, Colorado-based Dixie has developed a wide array of marijuana products, from THC-infused chocolates to concentrated cannabis for e-cigarettes. Many of its offerings are aimed at experienced marijuana users with high tolerances -- the company's top seller is a line of elixirs containing 75 milligrams of THC. Lower-dose products are proving increasingly popular, however.
 
“It’s been selling really surprisingly well,” Hodas told The Huffington Post recently of Dixie One. “In some of our stores, it had been outselling our 75 mg elixir. We were going to be happy if it sold decently well, but it was outselling in some cases. That said to us, we were correct, there is a market for that consumer.”
 
Encouraged by the success of Dixie One, the company is focusing on casual cannabis consumers. This week, Dixie released another low-dose product, a mint that releases THC directly into the bloodstream as it dissolves in the mouth.
 

“If you choose to consume, please do so responsibly.” 

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